Antonia Wilson is a freelance writer and editor. Previous roles have included travel reporter for the Guardian, and staff writer for Creative Review magazine, alongside writing for The Observer, National Geographic Traveller, Essentialist and Eco-Age, among others.
From brave and different, to misguided modernisations, embarking on a new logo design can mean facing a deluge of both admiration and abuse. While some brands may admit defeat and backtrack, others have held onto new designs, which often proves more memorable in time. Although sales have taken a hit in some cases, controversial logo choices clearly get a brand noticed – whether it’s curiosity and enthusiasm from fans or criticism from the sceptics.
“That solution was crowdsourcing, asking anyone to submit designs, even if design was ‘just a hobby’ for the creator,” John continues. “They received almost 100 entries from the public. I cannot fathom how the incumbent agency felt seeing this all play out in the media, but by all accounts, they followed the brief and process well, they just had a client not willing to stand alongside them. Still at least anyone with Microsoft Paint could finally have a go.
“Although some defences about the construction of the logo were inspired by a cross-section of an electric motor invented by the man who gave Tesla its name – Nikola Tesla, in my opinion, the brand conveys a language reminiscent of Eastern symbolism,” Diego continues. “Not necessarily the ‘T’ symbol, but the designed typography has pointed ends that resemble lines made from an ancestral typography. The simplification of the letters ‘T’, ‘E’, and ‘A’ also remind me of pictograms of a torii .
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Paris Olympics: Scott using inspiration of London 2012 in pursuit of Olympic medalHannah Scott stood on the balcony of the Bann Rowing Club and looked down on the three Olympic medallists from Coleraine. It was a day that would change her life.
Read more »
London 2012 planner: Timetable was a 'mathematical challenge'Helen Daltry, from Gloucestershire, created the timetable for the London 2012 games.
Read more »
Nathan Hales breaks Olympic record to win shooting gold at Paris 2024The Briton won Team GB's first shooting gold since London 2012
Read more »
I visited my sick mum while other Olympians mingled with Kobe Bryant and LeBron JamesFormer Team GB Olympic boxer Anthony Ogogo looks back on his unique London 2012 Olympics experience
Read more »
Why does Team GB not have a football team at Paris Olympics 2024?Ryan Giggs was Britain's captain at London 2012.
Read more »
Team GB shooter Nathan Hales takes gold with Olympic recordThe Briton became the first Team GB shooting gold since 2012
Read more »