Baum und Pferdgarten is the Danish fashion brand currently celebrating its 20 year anniversary, and it's worn by some of the coolest Scandi influencers
Baum und Pferdgarten has spent two decades building a loyal fan base – Hannah Banks-Walker discovers the secret to its successIt’s fairly impossible to overstate the popularity of Scandinavian fashion brands at present. Just recently,, celebrating the fact that it went from obscure cashmere brand to one of the most ubiquitous street style sights in no time at all.
The clothes feel like they’re designed for women, rather than through the gaze of a man. ‘Danish style is extremely cool but still accessible, it is stylish and comfortable at the same time. It can be very ‘in your face’ but there are always ways to dress it down and feel casual,’ says Hestehave. ‘Then there’s the quality of the products plus the focus on sustainability which is hugely important to us and is becoming more and more important to our customers.
Whether you’re after an everyday midi dress that’s easy to wear or something more directional, like an oversized pink tunic worn over cycling shorts and with an organza bucket hat, Baum und Pferdgarten seems to deliver both effortlessly and without either seeming incongruous in any way. For that reason, it’s one of the most interesting brands to shop at its price point – another factor that makes it so appealing.
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