A new ad campaign is targeting the cultivated meat industry on TV and online. Industry supporters criticize it as unscientific.
A new public information campaign against cultivated—or “lab-grown”—meat is being run by a group with close links to a controversial public relations firm. The group has launched TV adverts and a website purportedly to educate the public about cultivated meat, but its approach—which draws on a PR playbook previously used to discredit the plant-based meat industry—has been criticized by supporters of the cultivated meat industry who claim these campaigns are deceptive and unscientific.
“It feels like it’s taking advantage of consumers’ unfamiliarity with this product.” The CEW website and ad campaign is reminiscent of a similar campaign targeting the plant-based meat industry by the Center for Consumer Freedom , another US campaign group. One advert the CCF ran during the 2020 Super Bowl featured a mock spelling bee where students struggled to spell some ingredients found in plant-based burgers. “You might need a PhD to understand what’s in synthetic meat,” ran the voiceover.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘He must do better’: NYT’s editorial board warns Biden campaign on age issue“His assurances, in other words, didn’t work,” the editorial said of Biden’s contentious news conference.
Read more »
DNC Files Legal Complaint Against RFK Jr. Campaign and Allied Super PACSee multiple perspectives from National Review (News), Forbes, and New York Times (News) at AllSides.com.
Read more »
Putin Drives Russian Influence Campaign With Rigged 2020 US Election ClaimPutin attempts to spin sham Ukrainian annexation referendums as legitimate, while labeling 2020 U.S. presidential election as rigged.
Read more »
Haley sticks up for husband after Trump attacks him for absence on campaign trailFormer UN ambassador Nikki Haley defended her husband after her 2024 opponent Donald Trump attacked him in a speech.
Read more »
Biden-Harris campaign appoints Director of Black Media for enhanced outreach to Black votersThe New Black View
Read more »
Why We Need to Let Parents Use Campaign Funds for ChildcareMore states are trying to ensure that political candidates, especially young women, are able to use campaign funds for childcare.
Read more »