Is it a bird, is it a plane?...
Air India, the former Indian national airline now owned by Tata Group, is calling its new logo called"The Vista". Created with branding firm, it retains the red and white colours of the previous 2014 design, which comprises a swan and Konark Chakra, but adds a touch of gold.
The shaded gold mark that's getting most of the attention was inspired by the peak of traditional Indian window frames, which in the past have been painted on the outside of the windows on Air India planes. It's intended to symbolise a"window of possibilities" and"new hope and ambition". Revealing the bold new look of Air India.Our new livery and design features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern.Travellers will begin to see the new logo and design starting December 2023.#FlyAI #NewAirIndia*Aircraft shown are… pic.twitter.com/KHXbpp0sSJThe animation in the presentation of the new logo and livery above makes the window reference clearer, but some people are still confused.
Other people just think the design is"plain" and"banal". One person says it"has a bit of a clip art-meets-unlicensed video game look to it." It would have cost $0 to create this logo on an online site by some uneducated IT celliya and this crap becomes the logo for a major carrier with a glorious history?? Pathetic @RNTata2000 and god wish Air India some luck with this kind of horrible logo. They will need it!!! pic.twitter.com/9mx8WgLHq2
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