Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
). Microsoft's suite of office apps is a prime example. For many, it will always have the utilitarian, easily comprehensible name of Microsoft Office, despite the tech giant's strange insistence on trying to change that.in a rebranding that did little more than confuse users. In recognition of the power of the name it was trying to kill, evenApp Store and Android Play Store until a couple of days ago.
As for the logo, the icon for Microsoft Copilot 356 app) is differentiated from the existing Copilot icon only by the addition of a 'M365' label. That makes it easy to open the AI bot by mistake when you want to use an Office app.
I don't believe that Microsoft can truly think that its AI chatbot is so appealing that people will run out to buy a new PC or download a software package on the back of its name. It seems more likely that the company is thinking the other way around, adding the Copilot name to everything in an attempt to get people to notice and care about a product that so far doesn't do much that Chat GPT can't do.Daily design news, reviews, how-tos and more, as picked by the editors.
The new name for Microsoft Office follows a string of strange and confusing naming decisions from Microsoft. After the tongue-twistingafter the spectacular failure of the rebrand to Microsoft Start. Perhaps it should start asking its AI Copilot for ideas. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives.
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