The Olympics Games have all-new branding, and there's a lot to take in.
The International Olympic Committee has presented an epic new brand identity for the Olympic Games ahead of Paris 2024. Of course, the Olympic rings themselves remain as they are, but there's now a wide-ranging set of graphics, type, illustrations and colours with rules on possible combinations, all designed to strike a balance between “tradition and modernity” for a visual identity that can exist both online and in physical pieces.
The IOC says it's the first time it's created a full set of graphics and typefaces to represent the games across all channels. To do so it worked with the creative agency , on a project that started way back in 2018. It's already begun using some of the new assets, but it's now published its full brand guidelines, full-style guides. At 129 pages, the
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