Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
Leading swimwear brand Speedo has unveiled a brand refresh involving a new logo, a swimming-inspired typeface and, of course, the shade of green that research has proven to be most visible underwater.
Design agency Anomaly utilised the design idea ''for the love of swim' as a jumping-off point for the brand refresh, which aims to revitalise Speedo's inconsistent and overlooked branding. And at the heart of the new identity is a wordmark designed to 'perform' on swimwear. Many of theThe new wordmark features shortened ascenders and descenders and streamlined curves designed to help it stretch on swimwear fabrics.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech . He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
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