When Swift showed up to the Chiefs game Sunday, the NFL was handed an unprecedented opportunity to engage an entirely new audience.
game . It was the most-watched game of the week on any network and it ranked highest among these demographics: females 12-17 years old, females 18-34 years old and females 18-49 years old.SOURCE: pretty much every demo was down for FOX’s 4:25P NFL window week/week, with the exception of the female 12-17 demo, which was up 8.
The Chiefs alone grew their social followers by 200,000-plus while Kelce’s followers grew by 400,000-plus. “You’ve seen the numbers on how the women’s audience increased. There was just so much social media exposure as well about teaching people about the NFL,” said Lisa Delpy Neirotti, director of the MS in Sport Management Program and an associate professor at George Washington University. “I think it was definitely a win for the NFL no matter what happens with this relationship.”Swift has had a busy year in the spotlight already.
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