Malik Afegbua's images of elderly models have blown up on Instagram, but they are not what they seem.
Artworks generated by artificial intelligence have become a source of controversy, but Nigerian filmmaker and artist Malik Afegbua is making a case that it can challenge us to create a better real world - and a more stylish one for older people.
He knew he had created something special after he had posted them on social media. Especially after they caught the eye of the Oscar-winning costume designer behind the Black Panther films, Ruth Carter. "This is so dope!!" she wrote on Instagram.The series of images, called Fashion Show For Seniors, has attracted thousands of similar comments.
It is clear that he is passing down his love of technology and art to his son, but what made this business-school graduate pivot into pursuing a creative career?He became a filmmaker and now produces commercials, documentary films and virtual reality exhibitions. He also embraced the emergence of AI as a newly leading force in art.
AI image software either takes key words that are suggested by the artist or uses uploaded photos, to create an image based on that information. "I'm a lover of fashion, and I always like to experiment. I wanted to mix traditional African Nigerian fashion with something futuristic, something Afro-futuristic."
Recently there have been complaints that, without acknowledgement, artists' original work is being used as source material which is then manipulated."When it comes to AI, there are a lot of ethical issues in terms of it stealing other people's work to create lots of different things," he admits. "It's a tool - and every tool can be used in an unethical way."
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