Despite having no direct experience of the postal service, Rowland Hill invented the Penny Post.
Senders, not recipients, would be asked to pay for postage; and it would be cheap - one penny, regardless of distance, for letters of up to half an ounce, 14g.
A few years ago the Indian-born economist CK Prahalad argued that there was a fortune to be made by catering to what he called"the bottom of the pyramid", the poor and lower-middle class of the developing world. Hill concluded, slightly disparagingly:"The wish to correspond with their friends may not be so strong... as the desire for fermented liquors, but facts have come to my knowledge tending to show that, but for the high rate of postage, many a letter would be written, and many a heart gladdened too, where the revenue and the feelings of friends now suffer alike."
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