How chateaux owners are using advertising revenues from social media posts to earn a living.
Stephanie Jarvis bought her French chateau 16 years ago, but only started making money from it in 2020She had bought the 40-room, 16th Century home back in 2005 after pooling resources with a friend.
So, by the start of 2020, the chateau business had yet to make a profit. And then the Covid-19 pandemic arrived, and France went into lockdown.France has more than 40,000 castles, including Chateau du Puy Vidal, pictured, in the southwest of the country To her surprise, her YouTube channel soared in popularity, going up from 10,000 subscribers in 2019 to 173,000 today.
Ms Jarvis is now able to use the revenue from YouTube, along with the renewed income from the bed and breakfast, to pay four staff to work at the castle. Their YouTube channel - How To Renovate A Chateau - now has 133,000 subscribers, and brings in regular advertising revenue. Instead, he says that owning a chateau is a "way of life", and that many buyers care less about the return on their investment, and more about the emotional journey of restoring an old property and the dream of living in one.
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