Perfumers are using AI to create millions of scents, but will it replace the traditional methods?
Do you need a human to create a beautiful scent? That's the question being asked as artificial intelligence starts to infiltrate the perfume industry.
"It's about finding a way to give more time to the perfumer," says Calice Becker, vice president perfumer and director of the Givaudan Perfumery School. The 1980s saw the introduction of computers and perfumers would create their concoctions through a system that looked like an Excel spreadsheet, she says.
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