The release of Star Wars: Episode I - The Phantom Menace in 1999 created a huge hype, but the film's reception was disappointing despite its box office success.
The year was 1999. Sixteen years had passed since Return of the Jedi hit theaters. Now George Lucas was back with Star Wars : Episode I – The Phantom Menace , the first in a planned trilogy exploring the events leading up to 1977’s Star Wars . The hype was real. People flocked to shitty movies like Meet Joe Black to watch the teaser trailer. Posters depicting Anakin Skywalker flanked by Darth Vader’s shadow appeared around movie theaters.
Radio and TV shows shared their opinions on every snippet of the film; people lined up in droves to get their hands on marketing material and toys. How high would he fly? James Cameron was shaking in his boots, wondering whether Star Wars would sink Titanic at the box office. The force was with Lucas, and we could not wait until May 16. Except when that day arrived, The Phantom Menace was released, and then … vanished. Oh, sure, it enjoyed an astonishing run at the box office, pulling in $92
Star Wars The Phantom Menace George Lucas Box Office Hype
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