‘The Phantom Menace’ Domestic Box Office Re-Release Defies the Odds

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‘The Phantom Menace’ Domestic Box Office Re-Release Defies the Odds
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Jake Lloyd in Star Wars: The Phantom Menace

This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available. The Big Picture It’s the season of re-releases at the box office, and this week’s offering, Star Wars: Episode I — The Phantom Menace, managed to deliver the sort of numbers in its 25th anniversary year that some brand-new movies would pray for.

Contrary to what the excitement around its re-release might suggest, The Phantom Menace famously opened to a sense of deflation in 1999. It was immediately seen as massively inferior to the original trilogy, although it emerged as a major box office success. The film’s reputation hasn’t exactly improved in recent years, although the mixed response to the more recent theatrical Star Wars films has certainly painted it in a favorable light among a certain section of the franchise's fans.

In recent weeks, studios have been re-releasing a host of popular older titles on key anniversaries. Alien, The Mummy, and Shrek 2 all generated a little over $1 million each in their respective re-releases, while the ongoing “Spider-Mondays” program has already seen the first three live-action Spider-Man films re-issued to strong response. The Phantom Menace tells the origin story of the villainous Darth Vader, when he was just Anakin Skywalker.

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