Graduate students are building big followings, making money and overturning science stereotypes by posting on social media. Graduate students are building big followings, making money and overturning science stereotypes by posting on social media.
Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser . In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.Left to right: Ria Chopra, Ellie Hurer, Yasmin Meeda and Lindsay Ejoh have built followings on social media by posting about their PhDs.
These PhD influencers post on Instagram and TikTok about their day-to-day struggles with graduate studies. They offer research tips, share protocols and build networks. Many also share their experiences as members of under-represented groups in science. “This is so important for expanding the public image and broadening public perceptions of who is a scientist,” says Jocelyn Steinke, who studies media portrayal of science at the University of Connecticut in Storrs.
Ejoh also posts about life outside work, such as a trip out of the city to pick apples with other graduate students. Some followers “are here because they’re interested in the brain and neuroscience and pain”, she says. “Others are interested in seeing a successful Black woman living her life and having fun.”
Setting up brand partnerships has had other advantages for Meeda. It has helped to develop her negotiation skills, which, she thinks, could help her to discuss salaries in her future career. And she’s gained a better idea of what that might be. Either presenting TV documentaries on natural history or becoming a lecturer at a university “would suit me well”, she says.
Hurer also posted about suspending her PhD — for about three years in total — to undergo tumour surgeries and manage her mental health. “If suspending wasn’t an option, I probably would’ve had to quit,”. Her funding was paused and she lost a sense of purpose during her early time away, she wrote. “I wish I had looked after myself more.”— an online study resource for UK school children. She says a reel can take around ten hours to produce in collaboration with a company.
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