Bran Ferren is the cofounder and CEO of Applied Minds, which delivers innovation through technology, design and engineering. Read Bran Ferren's full executive profile here.
who come up with a vision or something never before thought of, and then there are “Requirements” people who can bring it to life. This is generally how ideas come to life in businesses today. Getting these two kinds of people to work together is a constant struggle in businesses, but it is possible with a clearly defined set of rules that says who gets what voice and when in the process.
These Are The Likely Democratic Presidential Candidates If Biden Drops Out—As Rough Debate Prompts Calls To Stand Down95% of ideas die or are put on the shelf for some future point when technology has caught up with our imaginations. Requirements people play a crucial role in paving the way for transforming an idea into reality, while the Big Ideas people ensure the preservation of the overarching vision. Lots of experimentation and rapid prototyping is the norm.
This success ultimately results in the development of an actual product, leading to step four when the Big Ideas people keep an eye on protecting the creative vision while the Requirements people lead the way. This is also when training the operators who will own, run and maintain it takes place.
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