The case illustrates how aligning the interests of game developers and payment providers can boost payment conversion rates, expand method coverage
When it comes to checkout pages, the most frequently cited word is conversion. After all, the main criteria for a successful checkout is its efficiency in terms of successful payments. Conversion can be viewed from many angles, including technical performance and client experience. Still, there are other less obvious components that can also impact business metrics. At times, you have to dig deep to find a gold mine.
We are dealing with three key groups involved: Partners Users Payment Methods and Payment Providers Partners Users Payment Methods and Payment Providers Since Xsolla is focused on the video game market, this story will be built around game developers and players. Game developers are focused on conversion rates to maximize the monetization of their user base.
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