Walz’s authenticity will be tested every step of the way, writes Julia Sonnevend.
ho knew that the word “weird” would have such political potency? Since Kamala Harris’ recently minted vice presidential pick, Minnessota Gov. Tim Walz, went viral for suggesting that the Trump-Vance ticket was “weird,” the Democratic race for the White House got a new spring in its step.
The introduction of “weird” as a buzzword did more than just label Trump and Vance: it solidified Walz’s image as “anti-weird.” Why does that matter? Personality plays an increasing role in our contemporary politics—political figures perform on the global stage, and as part of what researchers callwe pay more attention to personalities than to policies, institutions, parties—or even facts.
While charisma is built on distance from the audience, charm is marked by proximity. Would you want to hang out with the guy in person and online? That is the ultimate test politicians must pass. Of course, this is a “weird” requirement—non-charming people can be excellent at getting a job done. Yet, this is the reality of contemporary politics: It is built on the public performance of authenticity. Ignore it at your peril., not only online, but also in person with Harris.
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