Since 2007, Jezebel has been the Internet's most treasured source for everything celebrities, sex, and politics...with teeth.
BookTok isn’t actually a community driven by fans, writers, influencers, or even publishers. All of those people are merely a smokescreen.It feels like the debate over whether #BookTok is bad has been raging since the moment the term was first coined., there’s been a flurry of essays on the subject, and now, in my inaugural books column for Jezebel, I’d like to throw my own hat into the ring—turn these flurries into a snowstorm, if you will.
Like TikTok more broadly, BookTok’s popularity skyrocketed during covid lockdowns. It connected people, introduced them to new reading material, and gave its largely, and the popularity of books that caught the imagination of BookTok creators—especially those by Colleen Hoover , or titles likeSo what is my beef? This seems objectively good; people are buying more books. They’re not highbrow literary fiction, but broadly speaking, reading is positive. As I’ve written before,.
Algorithms—and, crucially, the people who control them—underpin all of what you see and when you see it on every social platform. The people responsible for these algorithms would have you think they’re merely about “user experience”; they want to assure you they’re just focused on giving you a nice time in their corner of the digital universe. Besides, algorithms are just math and math can’t be good or bad. It’sBut every time a social media company “tweaks” its algorithm , it.
People weren’t actually watching more videos, Facebook had just made some math oopsies—or they had made some math lies, depending on what you think of the. Either way, the damage was done, and media companies learned a valuable lesson: You shouldn’t build your business on the back of someone else’s.in July 2023. After two years of promoting the BookTok “community,” TikTok announced its own publishing imprint through its parent company ByteDance.
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