The psychology behind why we hate-follow people on social media

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The psychology behind why we hate-follow people on social media
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  • 📰 The Independent
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From politicians to influencers, school friends to colleagues, people are increasingly using their social media platform to keep their friends close - but their enemies closer, writes Kimberley Bond

into human behaviour by Professor Semir Zeki confirms that the same nervous circuits in the brain that are activated in relation to hate are also triggered when an individual is in love, which goes a way to explaining the obsessive behaviours some hate followers tend to develop.

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