The Qataris open their PR battle for Manchester United hearts but Glazers will want more

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The Qataris open their PR battle for Manchester United hearts but Glazers will want more
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The Qataris have already begun their PR battle in earnest, but they will have to raise their numbers to tempt the Glazers.

The Qataris are going to make a bid for Manchester United. But how easy will it be to get past UEFA ownership rules? The answer may be… very easy indeed.is no great surprise.

do not – in theory, at least – allow clubs with the same owners to face each other in their competitions, meaning that a Qatar-owned Manchester United and Qatar-owned PSG would not be allowed to compete in a Champions League match against each other should such a fixture arise. And if that isn’t enough, he’s also on the organising committee for the Club World Cup and is also the chairman of Bein Sports, who hold Champions League TV rights for the MENA area. He’s also described as a ‘childhood friend’ of the Emir of Qatar, and is on the board of the Qatar Investment Authority, the umbrella body under which Qatar Sports Investments rests and under which any organisation buying into Manchester United would likely rest as well.

Sure enough, Old Trafford needs redevelopment, but is it really necessary to spend £2bn, as has been suggested, to completely demolish it and rebuild it from scratch? The club’s previous plans to redevelop felt like a good compromise, preserving the history of one of the world’s great football stadia.

They’re removing themselves now, cashing out after straddling it with debt and having milked dividends from it for years and years. They’re going on terms. Indeed, it’s likely that they’ll be pretty pleased with the Qatari announcement. After all, the price of the club’s stock on the NYSE jumped by 14% on hearing news of their interest.

So, considering that the Sportsmail ‘revelations’ read effectively like a Qatari bid PR release, we can safely assume that the PR war for hearts and minds has well and truly begun.

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