Deku blushing at the Sports Festival in MHA
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The "My Hero Academia Effect" refers to the dissipation of fandoms when they are suddenly deemed "cringe." This change in perspective often follows certain levels of popularity or the surfacing of internet memes involving a fandom. For many years, fandom culture has been seen in a bad light.
2020: The Year of Anime During the pandemic, anime, manga, and other Japanese media exploded Close Among the boredom, fear, and isolation of COVID-19, media fans began exploring new sources of entertainment. Anime such as Hunter x Hunter, My Hero Academia, and Death Note grew immensely in popularity. While anime fandoms existed before the pandemic, it truly became a mainstream medium in 2020.
While some chose bodypaint and bodysuits, stories began circulating on the internet of Homestuck fans dyeing their skin gray by filling bathtubs with Sharpies and soaking in it. These incidents often occurred in hotel rooms during conventions, leading to Homestuck cosplayers being banned from several cons and hotels due to defamation of property. As a result, the fandom dissipated and is almost non-existent today.
However, after videos of convention goers and old TikTok’s from 2020 resurfaced a few years later, creators were attacked for their creative expression, anime crushes, animatics, and AU's. Thus, My Hero Academia was abandoned by many, considered "too cringey." As a result, fans began admitting that they stopped watching the show simply because of the stereotypes surrounding MHA fans. However, the superhero anime is not the only show that has received such backlash.
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