n the first of our unique series of fan stories, we meet the Talarico sister of Naples. Three siblings who are also fourth generation umbrella makers, applying their artisan craft to celebrate the achievements of their beloved Napoli.
In 2024 Heineken are on a mission to redefine what it means to be a real hardcore football fan, shining a light on the many different faces that make up modern fandom and celebrating the many different ways they express their devotion to the sport they live.
Naples is a city rich with traditions and rituals. Often the devotion for club and culture are intrinsically tied here, particularly by the artisans within the city. The Talaricos are three such artisans… sisters; Olga, Monica and Maria are now the fourth generation of umbrella makers to run the family business in Naples’ famous Quartieri Spagonli. They are renowned for their hand-crafted umbrellas with their unique designs which take inspiration from the symbols of the city.
In the city of the sun, set back in their quaint yet crazy little shop, the sisters have created bespoke umbrellas for every significant historical moment and player to grace the Diego Armando Maradona Stadium, since, well… Maradona. This is how the Talarico’s show their support for both the club and the players, who have given so much to them and their city.
Today, it’s almost as if the football club has become a way for locals to relive the traditions and superstitions of old, and these three sisters are no exception. Redefining football fandom in their unique way and debunking old myths with every umbrella they make.
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