Why the animated sequel blew past opening weekend expectations, and what it all means for Pixar's future.
, and quell their anxiety. The Pixar film massively outperformed expectations at the box office and scored the biggest opening of the year so far with $155 million domestically and $140 million overseasThe movie’s success is great news for Pixar and Hollywood. Pixar has been suffering a creative and commercial slump the past few years.
Pixar plans to keep the movie in theaters for 100 days, a long runway that will help boost its numbers and combat the notion that families can wait just a couple weeks for a big budget film to land on streaming . But 19% of the audience was aged 25 to 34, and 18% of the audience was aged 18 to 24. Some of those attendees were parents bringing their kids, but a number were surely childless adults.
I recently put the question of why there are so few films aimed at kids at the box office to Pixar's Chief Creative Officer Pete Docter. His, which reportedly cost $168 million to produce. "It allows us to make a lot of mistakes and take risks, and if it doesn’t work, we can still go back and fix it," Docter added."I think if you really want to make it cheap, you think of an idea, and you make it. But if you want to make it good, you have to change and iterate a ton and that's what we've been able to do so far. If the box office doesn't support that, if the economics don't support that, we just have to make even more giant shifts.
Whether Joy or Anxiety was more responsible for driving people to movie theaters we may never know. But certainly reminders of the famous voice actors behind those two emotions—Amy Poehler and Maya Hawke, respectively—along with a viral video of It Girl, recording her voice over as Envy helped coax fans of these various comedians into buying tickets.
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