The 1998 mega-merger between Citicorp and Travelers Group created the world's biggest financial services company. However, Citi's share price dropped and the group faced numerous scandals. This article examines the reasons behind the failure and explores potential strategies for the bank's recovery.
The 1998 mega-merger between Citicorp and Travelers Group created the world's biggest financial services company. However, Citi's share price dropped and the group faced numerous scandals. This article examines the reasons behind the failure and explores potential strategies for the bank's recovery.
Citigroup Merger Financial Services Share Price Scandals Recovery
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