Jen Batchelor of Kin Euphorics, Jake Bullock of Cann and Shizu Okusa of Apothékary discuss the wellness sector at WWD's Los Angeles Beauty Forum.
In a panel on “California Sober” — the buzzword for those giving up alcohol while enjoying cannabis and other remedies — the founders behind some of the leading companies in the space discussed the current landscape with West Coast executive editor Booth Moore.
Cann — which spikes seltzer with weed, as its website notes — is also positioned as an alcohol alternative. Launched in 2019, drinks are micro-dosed with THC and CBD, and contain no artificial sweeteners or preservatives. Because of that — and similar to Kin Euphorics in its positioning — where Cann is physically placed in retail stores is crucial.
“They’re entirely sober, which is interesting. In some ways, this is the first generation which has expanded, safe access to things like cannabinoids and other functional ingredients,” said Bullock. “It’s not an entirely sober generation. But it’s an interesting one, and it’s one that alcohol should be afraid of.”
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