First it was beer; now wines with a lower alcohol content are entering the Australian market as consumers seek more health-conscious choices.
Wherever you draw the line, two questions remain: could mid-strength prove a heavyweight in the industry? And do they taste any good?“The value of low-alcohol sales has been growing at 30% per annum over the last five years and researchers have forecast growth of around 14% per annum over the next five years,” he says. By 2026, sales of low-alcohol products are projected to reach about A$3bn.
For winemakers, the future of low-alcohol drops is promising. Helen McCarthy, director of winemaking for Accolade Wines, says 58% of Australian consumers are trying to actively reduce their alcohol intake, with millennials leading the charge. It still looks like wine at mid-strength, whereas at zero alcohol it’s much harder to replicate the full experience“With minimal intervention winemaking, we pick fruit for acid which also results in a wine with a lower alcohol content,” he says. “The lower alcohol content reduces the ‘heat’ in the wine, resulting in a higher drinkability factor.”
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