Introducing the new influencers selling weight loss online — this is the rise of the Ozempic influencers.
“Do use my code for £40 off at checkout,” a TikTok creator enthusiastically tells the 212 people watching her live. “Or you can head to the link in my bio to buy direct and save.
Almost as though they are being served a ‘solution’ without ever confessing to a ‘problem’, which then reverse engineers their journey to obtaining the drug. Rather than it being the result of searching for support, it’s the result of seeing an ‘attractive’, though reductive, end point and working backwards from there on how to achieve the same. And though many of these social media ‘stars’ would say otherwise, GLP-1 medications are not miracle workers, they can pose significant health risks.
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