‘Yes’ campaigners are asking big business to avoid the full-page ads and fancy fundraisers of past national votes.
Big business is choosing to take a backseat role in the Indigenous Voice to parliament campaign, turning away from the playbook of full-page advertisements and glitzy fundraisers.
wants the Yes movement to use the country’s corporate leaders as conduits to facilitate grassroots conversations and the sharing of accurate information about the Voice. From the Heart is the campaign for an Aboriginal and Torres Strait Islander Voice to parliament that is enshrined in the Constitution. Mr Parkin sees businesses – and supportive CEOs – as access points through which the Yes camp can have informed conversations with Australians.
An ardent supporter of the Voice, he said he was able to clear up some misconceptions held by the more senior members of his friendship group.
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