Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Read Alex Ross' full executive profile here.
Since the digital revolution, content moderation has typically been handled by workers on the front lines, but it is not an easy job. These employees can often face “the worst of human nature one disturbing picture or video at a time,” as aBecause of this, companies are exploring technology to aid with content moderation.
If we think about our digital spaces and the comfort of our online customers being as important as customers in brick and mortar, think of content moderators as being the “security guards” for consumers. If someone was harassing a customer in a store, a responsible business would step in to make sure that this was stopped right away.
Further, does the content “sound” like a brand and use similar language to reflect these core principles that feel intuitive to your consumers? The safer a customer feels when browsing or engaging with a brand, the more likely they are to trust that brand and continue to engage with them again in the future.say trust is an important consideration before buying a brand’s products or services.
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