As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Read Ivan Guzenko's full executive profile here.
2024, 30 million people experienced cookieless browsing, and if all goes well, Google will disable the technology for all Chrome users by the Another feature of the Privacy Sandbox, called IP Protection, is in charge of concealing users’ IP addresses from websites by redirecting requests through Google servers, which, in turn, has caused a lot of One such initiative, voiced by Criteo in the early stages of the Privacy Sandbox, provided ideas to create a framework for growing an unbiased...
As Criteo also mentioned, it cares about the needs of its customers and will continue to participate in testing in order to make sure this solution provides enough flexibility, openness and transparency for all stakeholders.in Sandbox testing since 2020, sees the technology as the most promising, especially for supporting its performance-oriented targeting.
Overall, this year is poised to be pivotal for solving this privacy puzzle. On the bright side, we have a new mechanism that enables advertisers to target in a cookieless era while preserving user privacy and safeguarding their information. On the flip side, regulatory bodies have recognized a different problem that needs further collaboration between all participants of the market.
Likewise, expenses for data collection and transmission will increase, so it’s worth investing in new generation privacy prepared data tech, e.g.,. On the other hand, advertisers will still be able to reach their potential audience, albeit at a slightly higher cost.Publishers need to explore new ways to engage with users and create content that precisely aligns with the interests of their target audience and delivers value exchange .
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