Avengers: Endgame directors Joe and Anthony Russo think young people don't care about cinema—despite all the evidence to the contrary
The post-Avengers: Endgame career of directors Joe and Anthony Russo has been marked by uninspiring output and relentless futurism. Their stated goal has been to create brand-new, sprawling IP franchises and to get ahead of the curve regarding technologies that are changing cinema, to control the tech before the tech controls artists.
Far from “aging out” of “appointment viewing,” the younger generations are reinventing it. Barbie and Oppenheimer didn’t become the biggest blockbusters of 2023 based on older generations alone. It was the younger generations that made “Barbenheimer” an event to dress up and go to the theater with a group of friends. Barbie, in particular, captured the imagination of young people, referencing cinematic classics without talking down to audiences.
Superhero Fiction Entertainment Culture Anthony Russo Hercules Rachel Lee Censored Films Letterboxd IMAX Films Comparisons Joe Russo Advertising Campaigns Oppenheimer Barbie Shonda Rhimes Barbenheimer The Gray Man The A.V. Club
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