Decades ago, Americans flocked to Main Street to shop. A string of small family-owned stores stood next to each other along a tree-lined block or two, displaying their goods through large welcoming windows.
Then in 1956 something happened that forever changed that shopping experience. A new retailing format packed up the hustle and bustle of Main Street commerce and recreated it inside of a very large boxy building that was – deliberately – devoid of windows. The birth of the American mall ushered in an era of “windowless” shopping that’s largely still here.
Because all of the activity faced in, Cegielski said it didn’t make sense for there to be windows per se, “unless you were looking at a department store that has its own separate entrance into the mall that would create that window to the outside,” she said. The exterior look was another story. The Southdale mall was functional and drab to look at and that is the blueprint that all traditional enclosed malls have continued to follow. “Malls are really built to have the landscape on the inside.
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