Ahead of Black Friday deals, it's worth being aware of 'dark patterns' and tricks retailers use online to 'manipulate' you and drive sales.
Try your best to make informed decisions before buying things this Black Friday It’s almost that time of year again folks… Black Friday is nearing and as such retailers are launching tempting sales and deals to mark the occasion. Many people will likely be doing their research, preparing to snap up the best bargains – but those who aren’t after anything specific might find themselves spending money they hadn’t planned to, and buying things they didn’t really need.
The upside is that in the UK there are strict laws in place to protect consumers from these kinds of tricks. The UK’s Digital Markets, Competition and Consumers Act 2024 aims to stop businesses from misleading or pressuring consumers online.
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