Trying to hustle your way up the corporate ladder is so last decade. Now, so-called Soft Girls focus on a life full of Pilates, self-care, and homemaking.
Two years ago, Mia Jones felt stuck. She had barely started her career, but she already felt incredibly burnt out. “After the pandemic, I found myself working in a 9 to 5 job that, on paper, appeared to be propelling my career along the prescribed societal trajectory, the path I was told I ‘should’ be on,” the now 24-year-old says. “But as each day passed, I felt like I was drifting further away from my true self and my creative aspirations.
“I think many women are becoming more in tune with their natural desires, embracing their femininity and choosing to build a more simple life, recognizing the beauty in traditional values,” she says. “Family-based life allows for simplicity, focus, less stress, and a reclaiming of time.
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