Over the past week, the NHL became the first major sports league to offer play by play and analysis in American Sign Language during the Stanley Cup Final
Jonathan Madden, left, signs for his father, Bob, during an interview before watching the Stanley Cup hockey final on their television, Monday, June 10, 2024 in Genoa Township, Mich. Bob Madden is deaf and he was enjoying the view with access to the commentary delivered in American Sign Language for the first time during a sporting event. The NHL became the first major sports league to offer play by play and analysis in ASL during a live broadcast.
“It's a proud moment for our sport and it's a great example of what can be done to support all communities,” said Kim Davis, the NHL’s senior executive VP of social impact, growth initiatives and legislative affairs. “Authentically demonstrating that the Deaf community is an important fan base, a fan-in-waiting fan base, is the essence of what inclusion is all about.”
“The Deaf community is so often pushed aside and the NHL ASL project is an opportunity to show how vibrant the community is with a rich history and language,” he added. "We have gotten feedback from deaf children, who have said how happy they are to see deaf people on TV and to say that they feel like they’re being seen. That’s the best part about this job.
“It's hard to watch with one eye going on way and one eye going the other,” Madden said. “It's the same challenge with closed captioning, but this is better in ASL.”
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