The story behind the iconic (and adorable) campaign
Little did he know at the time the resonance these pictures would go on to have. Some years later, in 1984, Britt showed them to a photo editor atmagazine in New York, trying to ascertain whether his own belief in their worth was simply misplaced paternal pride. “The photo editor was looking at them and remarked, ‘I have a sister’ – she seemed really touched,” Britt writes. “Then she got up and took the box of photos and said, ‘Wait here,’ and walked down the hall.
, the 24-page document, art directed by Jamie Andrew Reid, comprises a series of unpublished outtakes, a double-sided poster, new interviews with Jody and Melendy themselves and a short statement from Britt, too. There’s also a series of three double-sided posters,
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