The Story Behind The Ethical Bag Brand That Now Counts Meghan Markle As An Investor

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The Story Behind The Ethical Bag Brand That Now Counts Meghan Markle As An Investor
SustainabilityMeghan MarkleBags
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Cesta Collective’s designs, which are created by basket weavers in Rwanda, have been spotted on Meghan Markle a number of times in the past year. Vogue speaks to Cesta Collective’s on the story behind the brand.

By now, you’ll be familiar with the so-called Meghan effect: the phenomenon that involves the Duchess of Sussex wearing an item in public, and that item immediately selling out . There was her friend Misha Nonoo’s Husband shirt, which she sported for her first official appearance with Prince Harry in Toronto back in 2017; the Hiut Denim jeans she wore during a visit to Cardiff in 2018; and the Rothy’s flats she wore on her tour of Australia later that year.

After being introduced by a mutual friend, Fasciano, a former fashion editor, and Ryder, then a brand director, quickly bonded over their disillusionment with the fashion industry. “We decided that instead of both leaving the industry altogether, why don’t we harness our skills for good, and do something we can feel really proud about?” Ryder recalls. The pair became interested in supporting handcraft, and specifically, the art of basket weaving.

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