This year’s unexpected viral fashion hit is suitable for all weathers and sizes, as comfortable as a nightie and currently unavoidable. But why are its fans so happy to be seen in the same outfit as someone else?
The dress is very good friends with leather jackets, red lipstick, Birkenstocks, Veja trainers, totes and cross-body shoulder bags. It does not have time for the performance of modern femininity – an embarrassment of Lycra, neon and scratchy lace. It can be worn when the weather is intolerably warm and your day stretches ahead of you – work, drinks, dinner – and it won’t chafe or itch. The dress is on your side.
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