From Disney to Netflix to Warner Bros. Discovery, executives facing huge losses now appear to be questioning everything they thought they knew about their business
—while strong series get canned without having a chance to find their audiences and studios are incentivized to trash finished seasons for tax purposes or sell them to competitors instead of airing them, the conditions for creating great television aren’t optimal.
’Twas ever thus, perhaps. TV has always been first and foremost a business. Yet what feels noteworthy here is not the expediency of streaming executives’ decision making; on the contrary, it’s the randomness and uncertainty and outright flailing that seems to surround so many recent strategic shifts.
This is what chaos looks like. We don’t know yet which of streaming executives’ many recent, seemingly desperate pivots will be temporary and which we’ll look back on as turning points in the history of TV, for better or worse. But if you listen hard, you can hear echoes of a Y2K-era music industry whose leaders couldn’t wrap their minds around the internet and let upstarts from
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