Singer’s backing could sway undecided voters in key states, but Tay Tay should beware – political endorsement can backfire
of Kamala Harris affect the US presidential election? It certainly can. I’ve been a researcher of celebrity involvement in American politics for several years. The research shows that for most American voters a celebrity endorsement won’t make a difference. Voters have strong partisan allegiances and very few Americans are in the undecided category. Recent polling from YouGov suggest that about 5% of Americans are undecided between Trump and Harris.
Both the Trump and Harris campaigns have received many celebrity endorsements over the past several months. Kamala Harris has been endorsed by Jeff Bridges, Cher, Jamie Lee Curtis, Viola Davis, Mark Hamill, Spike Lee, John Legend, Demi Lovato, Megan Thee Stallion, Amy Schumer, Barbra Streisand, Kerry Washington and Bradley Whitford.
Celebrities do need to be careful about expressing their political views. Most Americans say they would be less likely to be a fan of a celebrity who supports a politician they don’t like. Basketball star Michael Jordan famously saidCelebrities are people too. They have opinions, they want to make a difference
But some things are more important than money. Celebrities are people too. They have opinions, they want to make a difference and, unlike the rest of us, they have a platform that allows them to reach millions of people who are interested in what they have to say.of him. Both Winfrey and Swift have an enormous following, and if even a small percentage of them took their political cues from the entertainers that could be just enough to swing the election from one candidate to the other.
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