The thinking behind Boris Johnson's slogan for phase two of Covid-19 pandemic

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The thinking behind Boris Johnson's slogan for phase two of Covid-19 pandemic
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Why Boris Johnson is dropping the central message of protecting the NHS

The effectiveness of the Government's initial instructions for people to "stay at home, protect the NHS and save lives" is crystallised in the new slogan drawn up for the second phase of the response to Covid-19, which is focused on controlling the virus while gradually easing some restrictions.

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