The TikTok logo wasn't created for TikTok, but it works perfectly.
TikTok was quite a unique social media platform when it burst onto the scene in 2017. The micro-video format clicked with a younger generation that wanted to do more than just share images of their dinner on social media – a generation that wanted to perform. As a result, the app rapidly gained a following. But the TikTok logo actually predates the existence of TikTok as a brand.
The company itself says that it wanted a logo that"spoke to the stage that TikTok had created for so many talented people." The result was"designed to inspire creativity and brings joy to fans and creators across the globe". Aww. The designer, who TikTok doesn't name, apparently"chose the colour black as the background of the logo to excite users for the performances behind the app." Fair enough. Black also has the benefit of being different from the colours of any of the main established social media platforms, and perhaps even felt a bit rebellious.
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