Download Gartner's latest Genius brand report to drive greater value with your brand's digital channels. CMOs gain strategic insights on how to outperform peers.
Learn what makes these brands “Genius” and how you can boost your own brand’s digital marketing performance., whereby I agree to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and to be contacted by Gartner group companies via internet, mobile/telephone and email, for the purposes of sales, marketing and research.
Brands that can identify shifts in customer needs more quickly than competitors can gain advantages online, by reaching audiences in trending places and satisfying unmet needs. Genius brands typically outperform peers in this way. In 2023, a year that generative AI launched within Google and Bing search experiences, Genius brands also pivoted their SEO strategies, with a higher rate of new keywords driving traffic to their sites than peers.
Having strong brand governance also allows Genius brands to extend their reach through partnerships. Sixty-three percent of customers agree that when considering purchasing a product, they rely more on information from other people than the brand name. Genius brands establish partnerships with influencers and subject matter experts that support their brand positioning as well as generating reach.
One way that Genius brands solve for channel complexity is through use of automation. Automation of “push” channels helps to scale the valuable messages brands send to customers in the form of timely help.into their email campaigns, such as loyalty points, account details or product recommendations. And they don’t just use basic triggers such as the number of days after an initial action is taken — they combine datasets to provide tailored support.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
About Gartner Conferences | Top Global IT, Tech and Business ConferencesLearn more about the top upcoming global in-person and virtual tech/IT and business leadership Gartner conferences you can attend to get the latest insights. Register Now.
Read more »
About Gartner Conferences | Top Global IT, Tech and Business ConferencesLearn more about the top upcoming global in-person and virtual tech/IT and business leadership Gartner conferences you can attend to get the latest insights. Register Now.
Read more »
Men's AP Top 25: Houston, UConn, Purdue on top; UNC, Kentucky on the riseA couple of traditional blue bloods made big jumps the AP Top 25 men's poll, as they peak just in time for postseason play.
Read more »
7 Ways Icmean’s Top Gun: Maverick Death Shapes Top Gun 3’s StoryHow Iceman's death defines Top Gun 3's plot.
Read more »
Dogecoin (DOGE) at $1? Here's Why Traders See It ThereNumerous top-tier traders seeing Dogecoin at top in foreseeable future, here's why
Read more »
Djo Back at No. 1 on TikTok Billboard Top 50, Dasha Reaches Top 10Djo's 'End of Beginning' is back at No. 1 on the TikTok Billboard Top 50 chart for a second week. Get the details.
Read more »