TIME spoke to an expert about the top five moments on TikTok from the presidential campaign, from the Trump McDonald's stunt to the debate.
campaign media landscape, with nearly 40% of adults under 30 regularly consuming news on the platform, according to a Pew study.
TIME spoke to Tharp on Oct. 31 to get his insights on the top five campaign moments that went viral on TikTok. He says in 2024, the biggest breakout moments for TikTok users ranged from researched explainers of Project 2025 to a remixed song made from a Trump debate quote about immigrants “eating the pets.”When Harris became the Democratic nominee at the end of July after President Joe Biden dropped out of the race, she received a swell of support online.
“From April to June, we really saw tons and tons of individual creators, not just the campaigns, but individual creators talking about Project 2025, on TikTok,” says Tharp. Footage of Trump serving fries at a McDonald’s in Pennsylvania on Oct. 20 has done big
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