The real history of Pop-Tarts that inspired the Jerry Seinfeld Netflix movie Unfrosted.
Jim Gaffigan as Edsel Kellogg III, Jerry Seinfeld as Bob Cabana, Fred Armisen as Mike Puntz and Melissa McCarthy as Donna Stankowski infeature film about the heated race to create the toaster pastry Pop-Tarts, starts streaming today on Netflix. In his directorial debut, Seinfeld also stars as Kellogg’s head of development, facing cereal mascots and milkmen up in arms because they’re afraid that a breakfast food that doesn’t require milk is going to run them out of business.
The key ingredient to Kellogg’s Pop-Tart success was recruiting Bill Post in 1963, who was managing a Hekman plant in Grand Rapids, Michigan. Post took home some Pop-Tart prototypes to his children, and they were a hit. His children “used to ask me, ‘Bring those fruit scones home,’" hethe Associated Press in 2003."That’s what we called them at first, internally. Fruit scones.
Pop-Tarts were a product of its moment. The Pop-Tarts’ website says the name—coined by Kellogg executive William LaMothe—is a play on the popularof the 1960s. And as women climbed the ranks at their jobs, empowered by the women’s movement of the 1960s and 1970s, they needed a, went on to pioneer home exercise, and in the movie, he inspires Pop-Tarts’ foil packets by parading around in a puffy foil bodysuit.
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