The UK government will investigate Ticketmaster's dynamic pricing model after Oasis chaos

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The UK government will investigate Ticketmaster's dynamic pricing model after Oasis chaos
Dynamic PricingOasisLisa Nandy
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Kris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.

. The UK government is set to look into the company's dynamic pricing model after millions of Oasis fans scrambled for tickets to the band's reunion tour over the weekend.

Many fans didn't manage to buy Oasis tickets before they sold out on Ticketmaster. So, if they really want to see Liam and Noel Gallagher on stage together for the first time in 16 years, they may have to resort to resale sites where some touts are trying to sell tickets for nearly $8,000 each. “This government is committed to putting fans back at the heart of music. So we will include issues around the transparency and use of dynamic pricing, including the technology around queueing systems which incentivise it, in our forthcoming consultation on consumer protections for ticket resales," Nandy said."Working with artists, industry and fans, we can create a fairer system that ends the scourge of touts, rip-off resales and ensures tickets at fair prices.

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