Can you avoid using bleach? And how intensive will the upkeep be?
“The bleaching process will dry out your hair,” says Jones. “If you naturally have oily hair, bleaching it might make your life easier because you won’t have to wash it as often, but it will also make it much coarser. On a positive note, if you comb your hair it can hold much better. But, if you are used to soft and silky hair, it won’t really feel that way after bleaching it, so do bear that in mind.
Your hair will be weaker as a result of the lifting process, so you will have to look after its condition much more than ever before, both with at-home and in-salon treatments. “Maintaining any colour, but especially grey, requires a product regime that supports keeping the tones in the hair and stopping it from fading,” explains Wood. “I wouldn’t go without a form of heat protector on at all times,” adds Jones, who recommends Kérastase Ciment Thermique.
There's a risk your hair may fade to green. “Because your colour has natural undertones to it, it will often lift quite yellow, which, when you add the grey toner – which has blue undertones – can, on occasion, turn green. Or, more likely, it will fade to green,” explains Jones. “In those instances, I would go for a grey with more violet undertones – something more pearly or lilac – which will fade better and undercut the green.
“It’s important for colourists and clients to set up a consultation prior to any colour service that requires a drastic change,” Cunningham adds.Finding the right shade for you takes research, the experts tellCelebrities often resort to wearing wigs on the red carpet as a way of making a statement without risking their hair’s health. If you want to try out the look but don’t want to risk the investment, a wig is the only way to play with colour without damaging your hair.
“There are some darker grey shades that don’t require bleach,” says Wood, “but in my experience when someone is considering going grey they want a bright flurry of grey/white, not a dark, heavy grey.”
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