Jennifer Wilson on how Jet magazine democratized the thirst trap, and on the new book “Black Is Beautiful: JET Beauties of the Week.”
In those days, I knew of only one way that a mere mortal could be pictured in a bikini for paying subscribers. It was to submit a picture to Jet, a weekly magazine for Black news and entertainment. Each issue included an ad for “beautiful models between the ages of 18-25,” along with instructions to fill out a “coupon” with contact information and “a current snapshot of yourself in a bathing suit.” If the magazine liked your photograph, they would connect you with a professional photographer.
In 1975, the magazine published an interview with Pam Grier on the subject of how “it takes more than one man to satisfy ,” plus an update on her rumored romance with Freddie Prinze. Jet did not feel the need to present a prudish image of Black people to counteract white stereotypes about their hypersexuality. Jet was for Black people who wanted to look at other Black people.
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