Daniel John is Design Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
We've seen plenty of brand mascots over the year, but the Vatican unveiling an anime-style cartoon design wasn't on our bingo card for 2024. Archbishop Rino Fisichella has revealed 'Luce', a new friendly face for the Catholic Church's jubilee next year.
With electric blue hair and a bright yellow coat, Luce looks straight out of an anime TV show or video game. And the Vatican is making no secret of its desire to reach out to young people, declaring its intention to"to live even within the pop culture so beloved by our youth.
"It’s an immense honour to announce a truly historic project for the"Vatican," Legno announced."With indescribable joy I’d love to introduce to you “Luce ”, the very first mascot for a Jubilee, a special celebration the Church holds at least once every 25 years... I hope that the pilgrim Luce and her traveling friends can represent the sentiments that resonate in the hearts of the younger generations.
Daniel John is Design Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech . He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.Apple listened: the new M4 MacBook Pro fixes the M3's most disappointing feature
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